born creative
email
marketing
Did you know that 99% of consumers check their email every day? And, 59% say that marketing emails influence their purchase. If you’re not already invested in email, then you’re missing out.
email marketing
why?
Email marketing is an effective way to keep customers informed about your product/service. Not only is email one of the cheapest forms of marketing available, but it also has the highest ROI with the largest reach possible.
There are over 5 billion active email accounts worldwide, meaning email marketing is an opportunity not to be missed. When using email think about the reader, think about all the readers. Will all the readers on your database want to read the same information? Probably not!
According to Experian, personalized emails deliver 6x higher transaction rates!
Billion Active Digital Buyers Worldwide
Billion Consumer Marketing Emails Sent Daily
The Annual Email ROI Can Be As High As 4400%
More Converting Leads Than Facebook
CONTENT IS KEY!
SEGMENTATION
what is it?
With a 15% higher opening rate and a 100.95% higher click-through rate than non-segmented campaigns, it’s obvious why businesses are moving away from the one size fits all approach
91% of email users say they’ve previously unsubscribed from an email list due to irrelevant information.
Think about it; your database is full of consumers with a variety of different demographics and interests. The consumers who bought tennis rackets from your online sports brand are probably not interested in your basketballs!
