born creative
branding
Creating a brand is more than designing a creative logo, it’s the most important thing a start-up will do. Not only will your brand make a memorable impression distinguishing you from your competitors but it also allows your customers and clients to know what to expect from your company.
THE FOUR PILLARS
OF BRANDING
brand naming
brand identity
brand messaging
brand guidelines
Creating a brand identity is about more than designing a creative logo and it is one of the most important things a business will do. You’ll want to promote your business in a positive light, clearly identifying who you are, what you do and what your aim is. Your brand will be your most important asset so it’s important that you create and grow a brand that speaks directly to your ideal customer. Sounds scary? Fear not! We can help you create a clear brand identity and or transform how your current brand is perceived.
Of People Recognise Brands Using Colour
Of Brand Names Are Made Up of Words & Acronyms
Is The Time It Takes For Users to form an opinion
The Increase A Brand See's With Consistan
branding explained
01
who is your brand?
Ever heard of writer’s block? Struggling to come up with a business name has kept thousands of entrepreneurs awake at night. Many hit brick walls and delay launching their brand. Our team of strategic thinkers can take the stress out of the naming process for you by using specialised brainstorming techniques to help you come up with the perfect name.
building your identity
Often people assume the brand identity is the logo. While this is true, the logo is only a small part of the brand’s identity. With over 250 million businesses worldwide and over 100,000 new ones being launched every day, it’s more difficult than ever to build a unique and strong brand identity. Not only do some find it difficult but it can also be confusing in knowing where to start when developing your brand’s identity. Our creative and innovative brand team can work with you to help you establish a brand even the queen would be proud of!
02
what do you want to say and how will you say it?
Your brand messaging needs to be clear and your tone needs to match its audience. You’ll want to make sure that your language is relatable to your buyers. Will you have a company slogan? Will you use specific terms in your messaging? How does your brand fit into current market trends? Will you need to adapt? Our content team can help you to define your messaging and brand voice by using a variety of techniques.
03
stick to the rules
Ah the rules, or brand guidelines as we like to call them. These are so important yet 75% of businesses we speak to and work with don’t have any brand guidelines! If you don’t know what brand guidelines are, they’re basically clearly defined rules that communicate how your brand should be presented to the world. The brand guidelines include things like yours brands mission vision and values, The typography, font, colours etc. Our creative team can work with you to design a clear set of guidelines that communicates your brand’s identity.
04
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vietnet global
A Global networking & advertising platform for the Vietnamese in the u.k.
