The Brief
KHEM founders engaged Born Creative to help them take their startup from hobby to E-commerce. KHEM wanted to build a brand that was raw with a smokey vibe that leaves a lasting impression.
They wanted a logo that spoke to the uniqueness and exclusivity of KHEM’s design and a website to match.
key
achievements
a unique design in both logo and website
minimal yet fundamental
A memorable
brand
The challenge
After creating the logo for KHEM in circle form, we discovered how important it was for the designer to be able to showcase the unique accent above the E in the logo. As he was really pleased with the initial concept we decide to incorporate a second logo addition like many well-known brands using circular logos; Vodafone, virgin media, Starbucks etc.
Throughout the UI/UX stage it was clear that we needed to keep things minimal and communicate a dark and smokey theme. The images we were originally provided with didn’t work for communicating so we had the designer retake the images on a darker surface giving the website a dark.
THE RESULTS
branding
KHEM’s aim is to communicate to an audience who is passionate about the healing properties of crystals used in jewellery. The brand is minimal yet bold.
logo
Did you know simple logos are the ones which leave a lasting impression? KHEM’s logo is fundamentally simple but makes a bold statement.
website
Keeping simplicity in the mind, the website is minimal, uncomplicated and easy to use.
